Peter Maxwell grew up as the fourth generation of his family in The Fiji Islands. He was educated, as a boarder from the age of nine, at Kings School and Kings College in Auckland New Zealand before returning to finish his schooldays at The Suva Grammar School. He lived in London for a while, in a flirtation with the stage. In Australia, he met the girl he would marry but returned to Fiji and to Western Samoa where he would also live for a while. Back in Australia he married Pamela, after she had returned to him from South Africa. They have been married now for over half a century. They have three sons, two grandsons and a granddaughter, in all of whom they take great pride.
After a long career in advertising as copywriter, creative director, principal of two advertising agencies carrying his name and a stint as lecturer on the creative process at Bond University, Peter is now retired and lives with Pamela right on the beach on the shores of Queensland’s Moreton Bay. An Australian citizen since 1983, there is a milestone facing north-east in front of his home, down by the water. It reads “Fiji. 2727kms.”